I wouldn’t be in the Real Estate Photography business if I didn’t think that professional quality photos could make a real difference in getting real estate SOLD more effectively.
But, is there a way to prove that professional real estate photography really makes a difference?
The tech-saavy Redfin Real Estate Brokers have done a study comparing the types of cameras that Real Estate photos are taken with (point-n-shoot vs. dSLR, where dSLRs are assumed to be, but not always, used by professional photographers and point-n-shoot cameras are used by non-professionals), and then comparing the listing data to come-up with some reassuring results for Real Estate Photographers, and the Real Estate Agents and Homeowners who employ them.
The key findings of the Redfin study are that homes shot with a dSLR camera:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
You can read more about the Redfin study on the valuable role that professional photography is having in the Real Estate Market by visiting the Redfin blog.