Papilios Real Estate Photography in the New Orleans area has done some great work analyzing the influence that their photography has had on their local real estate market. Have a look at the graph below (click through for a bigger image), the data compares the number of click through’s to the listings that are photographed professionally by Papilios and compares the click-throughs to other homes in the same zip code that are similar.
Papilios claim that their
“images generate (online clicks) a stunning 134% increase over the local Zip area and a 145% increase in the same MLS area – these are the average increase.”
But, how does an increase in listings clicks on the internet help get homes sold? The answer lies in what I describe as the ripple-on effect… the better the listing thumbnail >>> the more click-throughs to the listing >>> the better the photography, the more time buyers spend engaging with the listing >>> more requests for showings >>> more people who physically see the home >>> more offers in a quicker time period = Great Photos Help Get Homes SOLD!
The gap in the statistical evidence is that more interest in the listing results in sales. But, Real Estate Agents, isn’t it your experience… that the more showings a listing has to potential buyers, the more likely that the home gets sold more quickly?
Homeowners – don’t risk having your home be listed with average photography when professional Real Estate Photophraphy is available from only $170. Please see the for homeowners section of my website for more details.
Agents – South Bend Realty Photo’s business is to help your business! Please contact me today and I will come and meet with you for 15 minutes to show you how we can work with you to present your listings, and yourselves as listing agents, more professionally online, in order to get more clicks and showings for your listings and ultimately help you get homes SOLD!